Bobby Kotick is the Chief Executive Officer of Activision Blizzard. Over the course of more than two decades under his leadership, Activision Blizzard has grown to become the world’s largest and most profitable western interactive entertainment company. Read More…
Bobby Kotick is a newcomer to SportsBusiness Journal’s annual 50 Most Influential list. He ranks at number 42 among a list of professional sports league commissioners, apparel chief executive officers and sports team owners.
Showing just how big esports is getting globally, with more than 250 million people watching competitive gaming this year alone, Sports Business Daily has listed Bobby Kotick on their 2016 list of the 50 most influential people in sports business.
Competitive-videogaming enthusiasts believe one day e-sports will be just like traditional sports, with player contracts and a league champion. Activision Blizzard Inc. wants to make that a reality starting as soon as next year.
Activision Blizzard is launching its first esports league around its popular Overwatch game, as it looks to recreate the multibillion-dollar franchises and highly paid players of traditional US sports such as NFL football and NBA basketball. The move is an attempt to professionalise the fast-growing industry of competitive videogaming, which has gone from niche hobby to mass-market entertainment in the last few years. Activision’s approach is designed to introduce regular salaries for top players, increase prize money and attract new sponsors. >> Read full article at the Financial Times Featured Image by Wasin Waeosri | Flickr
This is a 1983 TV commercial for Activision’s Pitfall! video game, featuring a young Jack Black.