Activision Blizzard CEO Bobby Kotick on Inspiring Play, Competition, and Community

The Interactive Entertainment (IE) industry has come a long way since its inception in the early 1970’s. Once thought of as a passing fad, the industry has evolved into a multibillion-dollar global market which is not only at the cutting edge of technological and entertainment trends but also the purview of young and old alike.

Interactive entertainment, including console and PC games, mobile gaming, and eSports is a massive industry. In 2016 alone, the global IE industry was estimated to have generated $91 billion dollars in revenue, with some markets including the Middle East and China experiencing rapid double digit growth. In the United States, 63 percent of households report at least one member who plays video games regularly. Counterintuitively, the average age of the most avid video game purchasers is 38 years old. Perhaps not surprisingly, an estimated 68 percent of adults report playing some form of video game.

Read the Article: The Huffington Post

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